Futurist Monika Bielskyte explores how sci-fi world design techniques can inform innovation approaches that deliver positive impact and market value over the long term. Introducing protopian thinking and life-centric design principles, she outlines how companies can utilize edge insights to inform advanced and competitive design for future-ready products, platforms, experiences, and strategies in a rapidly changing world. This keynote will challenge the demoralizing dystopian assumptions, and explore how science-informed, contextual foresight practice combined with entertainment techniques could capture our imaginations to serve as strategic blueprints for a regenerative world – to inspire and energize tangible behavioral change.