KDDI is promoting the "Satellite Growth Strategy" as part of its Mid-Term Management Strategy (FY2022-25). We will accelerate business growth by providing value-added services in growth areas such as DX (Digital Transformation), Finance, and Energy, utilizing 5G communications, Data-Driven approaches, and Generative AI as our customer interface foundation. For LX (Life Transformation), we define five areas—Mobility, Sports/Entertainment, Web3/Metaverse, Healthcare, and Space—as the next growth drivers. We aim to achieve "KDDI VISION 2030: The creation of a society in which anyone can make their dreams a reality" by promoting future initiatives that lead to the sustainable growth of society through our business.


Challenges we want to solve through co-creation：
List of challenges based on KDDI's Satellite Growth Strategy


・DX: Solving diverse industrial challenges through communication × data analysis + added value
・Finance: Making the au brand more attractive by expanding financial services, including "Money Activity" (asset management)
・Energy: Expansion of renewable energy business and mandatory achievement of carbon neutrality for the KDDI Group
・Mobility: Fusion of advanced technology and social systems related to movement and transportation
・Space: Expansion of satellite communication services and creation of ground businesses applying space technology
・Healthcare: Improvement of user experience related to health and medical care, and support for the industry
・Sports/Entertainment: Support for athletes and creators using AI, and construction of ecosystems
・Web3/Metaverse: Proposal of diverse communication opportunities and creation of new economic zones

The Technology We Seek in Startups

・Technologies related to business areas based on the "Satellite Growth Strategy" in our Mid-Term Management Strategy (5G communications, Generative AI, DX (Digital Transformation), Finance, Energy, Mobility, Sports/Entertainment, Web3/Metaverse, Healthcare, Space)
・Also, advanced technologies aimed at exploring next-generation growth areas

Examples of Co-Creation Ideas

We would be delighted to discuss co-creation ideas that generate new value together with startups.
For reference, please see the following owned media for details on our open innovation initiatives, including past examples of business co-creation with startups.
https://mugenlabo-magazine.kddi.com/

Available resources

・Human resource support matching startups suffering from labor shortages with large enterprise employees wishing for startup work experience
・Issue presentation and development support for startups aiming to develop solutions and services utilizing Generative AI
・Support regarding protection and utilization of intellectual property and intangible assets by experts from KDDI's Intellectual Property Department
・au area construction solutions utilizing Starlink to promote DX in communication dead zones