To enhance the value of brands and media through attention data, we must actually improve the advertising experience. We believe our unique data combined with generative AI can commit to growing brands and media.


Challenges we want to solve through co-creation：
We want to accurately measure advertising effectiveness and enhance the value of brands and media.

Advertising media, including television, face the challenge of difficulty in measuring effectiveness. Consequently, advertisers' promotional activities still hold significant potential for refinement. This also highlights that the value of television media and content has yet to be fully demonstrated. We believe it is essential to leverage technologies like generative AI, master data utilization, extract value, and confront the task of proving this value.

The Technology We Seek in Startups
・Media and media distribution capabilities
・Data literacy to leverage attention data for marketing
・A panel capable of conducting surveys and other research
・Generative AI engineering

Examples of Co-Creation Ideas

・Digital OOH data acquisition
・Data measurement and effectiveness assessment in the Nagoya area
・AI creation for video generation

Available resources

・Proprietary attention data
・Mechanism for acquiring attention data
・Data scientists and engineers with expertise in mass marketing