Starting from the regions of Higashi Mikawa and Enshu, we aim to build a globally applicable model for a society coexisting with pets. Through open innovation, we will connect real customer touchpoints in the region with cutting-edge technologies like AI and pet tech, creating a next-generation social implementation model that embodies the joy and richness of pets and humans living together.


Challenges we want to solve through co-creation：
"Establishing a new pet retail business" and "Maximizing coexistence experience value (LTV/CX) in the pet sector"

We will expand regional "living infrastructure"—such as energy, housing, and transportation—into "pet-coexistence infrastructure" through integration with cutting-edge technology. By predicting individual health needs from usage data at facilities like dog spas and establishing personalized "new pet retail businesses," we aim to maximize LTV (Lifetime Value). Furthermore, we aim to solve societal challenges like pet aging and care burdens by utilizing non-invasive monitoring technologies and wellness data. We seek partners to dramatically enhance coexistence experience value (CX), encompassing housing and travel, and jointly implement a "globally applicable social model" starting from Higashi Mikawa and Enshu.

The Technology We Seek in Startups
①AI / Data Science
Predicting health and behavior risks from lifelogs. Personalized recommendation technology suggesting optimal products and services for individuals.
②IoT / Sensors / Devices
Non-invasive vital sensing technology measuring heart rate, respiration, etc., without contact. Smart home devices monitoring pets while owners are away and controlling the environment.
③ Mobility / MaaS
MaaS platforms handling car-sharing reservations, payments, and key management. In-car comfort technologies like reducing pet motion sickness and securing carriers.
④ Cleantech / Materials
High-performance deodorizing and sterilizing technologies eliminating pet odors in vehicles, stores, and homes.
⑤ Life Sciences
Preventive medicine and nutritional science insights and development/production technologies for pre-disease care, functional foods, and pet supplements.

Examples of Co-Creation Ideas

①Building Healthcare Infrastructure (LTV Maximization)
Analyze dog spa usage data and consultation data to predict future disease risks and necessary care. Jointly develop a system that recommends optimal living environments, food, supplements, etc., based on these predictions.
② Smart / Well-being (Living, Lifestyle)
Install IoT sensors and cameras in homes and facilities to non-invasively measure pet vitals (heart rate, respiration, stress levels, etc.). Develop a locally integrated "monitoring service" that alerts owners during abnormalities and directs them to partner veterinary hospitals.
③ Mobility / Experience (Travel)
Leveraging automotive sales networks to provide pet-specialized car-sharing and rental services. Implementing stress-care technology during transit and in-car comfort enhancements. Jointly planning and developing "pet tourism" that leverages regional attractions.

Available resources

① Real-world testing grounds and data infrastructure
Dog spa membership base and daily usage data (breed, care frequency, etc.)
② Residential implementation sites
Homes and showrooms owned/managed through housing and real estate businesses (smart home/monitoring technology testing)
③ Lifestyle and travel hubs
Hotels and sports gyms (pet tourism, wellness event testing)
④ Mobility Sales Network
Imported car dealership network (Implementation of pet-specialized car sharing, utilization as a sales channel)
⑤ Regional Infrastructure Network
Customer base from gas and electricity businesses in the Higashi Mikawa and Enshu areas (Sales channels for household services)
⑥ Specialist Network
Collaboration with veterinarians through pharmaceutical wholesale business to animal hospitals (Evidence acquisition, medical collaboration)