Sushi, supported by primary industries like agriculture and fisheries, is cherished worldwide as a regionally diverse culinary culture. Yet it also embodies concentrated challenges in food systems, such as resource depletion and labor shortages. To achieve further global growth, we believe stakeholders must unite and advance the following initiatives:
　・Visualize challenges across the value chain and eliminate bottlenecks
・Establish sustainability for aquatic and agricultural resources
・Systematically advance human resource development, including artisans
・Strengthen global information dissemination
Let's build the next generation of sushi culture together.


Challenges we want to solve through co-creation：
Fusing culture with new technology to safeguard and nurture the future of sushi

For 220 years since our founding, we have walked alongside Japan's sushi culture, dedicated to sharing its appeal with the world. Yet today, challenges like dwindling marine resources and a shortage of skilled artisans threaten sushi's future. Meanwhile, sushi continues to evolve uniquely around the globe, embraced in diverse styles. We aim to harness this diversity, blending traditional techniques with cutting-edge technology, and together with like-minded partners, expand sushi culture for the next generation.

The Technology We Seek in Startups
・Securing and diversifying sustainable resources
・Human resource development and technology transfer
・Optimizing the value chain through digital and science

Examples of Co-Creation Ideas

・Development of sushi ingredients that can be stably distributed
・Development of alternative ingredients to replace raw fish

Available resources

・Fermentation technology built around vinegar
・Product development to menu proposals, expertise in flavor creation
・Marketing leveraging brand recognition, product planning capabilities, communication skills
・Broad value chain in food manufacturing and sales